The contract is also terminated if one of the parties indicates to the other party that it intends to terminate the contractual relationship within the notice period described in the terms of the contract.  As a general rule, this declaration of intent is made some time before the expiry of the contract: “This contract is automatically extended by one (1) year, unless one party informs the other party of its intention to terminate the contract at least thirty (30) days before the expiry of the current contract.” unless one party informs the other party of its intention to terminate the contract within 30 days of the end of the period. The Memorandum of Understanding may be issued at any time before the number of days indicated in the first case, while in the second case it must be issued within the time limit of highlighting the number of days. According to the above theory, economic operators would take into account the costs of contract renewal, (new) negotiation and termination prior to the decision-making process. Any change in the terms of the contract may result in higher “transaction costs” than the renewal of the same contractual terms. The fact remains that there are costs in both situations. However, the contracts no longer apply at the end of the term of the contract, so there are no costs associated with termination of the contract.  Radio Rentals, a UK-based consumer goods and services company specializing in retail and equipment leasing, has a 2 to 3 to 4 year rental policy in which consumers who could not afford an item have rented it for a period of 2, 3 or 4 years. Der Gewerbevertrag war inklusive Evergreen-Klausel und detailliert, dass der Mietgegenstand gegen Ende der Mietzeit gekauft werden muss, um zu verhindern, dass der Vertrag automatisch um eine andere Mietdauer verl-ngert wird.  While a persistent clause provides comfort to both parties because they do not have to renegotiate the terms of the contract on the expiry date, a party may feel blocked and dissatisfied. In a case where a disgruntled party forgets to terminate the contract when it expires, it may be suspended for another period. Commercial contracts in the leasing, digital media, insurance, telecommunications and fitness sectors often contain the always green clause in their contractual terms.
Under this clause, the customer should inform the supplier in writing that he does not wish to renew the contract at least thirty days before the expiry of the current contract. If the client has not terminated in writing in a timely manner, the contract is automatically> Finally, when purchasing an existing business, the buyer must carefully check all existing contracts as part of the due diligence duel or have them checked by his lawyers. This revision helps to avoid the adoption of long-term contracts that are automatically renewed. Each maturity is automatically extended for the next period, such as the original term, unless one of the parties terminates the termination in writing at least thirty (30) days before the current period expires. Contracts, including car renewal clauses, may be terminated due to infringements, mutual agreement between the parties and specific circumstances.  Amazon.com, a U.S. e-commerce multinational, offers its consumers a variety of online services such as Amazon Prime, Amazon Web Services, Alexa and so on.  Amazon Prime is a paid subscription service that provides consumers with exclusive content and services that will be automatically renewed towards the end of the period.  A similar business model has been adopted by online audio services companies such as SoundCloud and Apple Music.   It has been reported that a number of digital media companies are adopting a unique marketing approach.